In this era of content marketing, the titles that you give to your blog posts or online articles do most of the heavy lifting. A keyword rich title can boost your rankings and search traffic. A catchy title will get more social shares. A captivating title will entice more people to click through to your website and maybe even read what you spent all that time researching and writing.
It’s intimidating, isn’t it? Trying to fit all that importance into 70 characters. And yes, not only does the title have to be good, it has to be short: brevity is the soul of a good online title.
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If there was a badge for the Most Important Factor in search engine optimization I would award it to the Title Tag. Even though good title tags alone won’t ensure high Google rankings, they can take your site a long way on their own. And without good title tags, all your other SEO work will come to very little.
A landing page is the page a visitor lands on when they first come to your site. It seems like a pretty straightforward concept, one you can file away under “Got it!” and move on. But let’s take a closer look, because thinking about landing pages can change the way you think about your website, your content, and the whole internet marketing kaboodle.
You know where your kids are (I hope). You probably know where to find the title to your car, or your Last Will and Testament, or the gift card that’s still got 50 bucks on it. How about your website accounts? Do you know where they are? Do you even know what they are?
Most of the problems I see with SEO are matters of degree: lost opportunities, underutilized content, technical issues on some sections of the site. But occasionally I see full-fledged SEO disasters and these usually occur in conjunction with a site redesign. Here’s why.