When you want to grant access to your Google Analytics data to a consultant, the best approach is to add them as a user to your account. In this way, you avoid sharing your account’s login information while retaining control over access. And it’s easy to do! Here’s how.
First, log in to your Google Analytics account and click on the Admin button in the orange bar on the top right. You should then see a screen like this.
Click on User Management in the left column to add a user to the account as a whole, which will grant access to all properties and views (previously known as “profiles”).
On the following screen look for the area highlighted by the green box and simply add the user’s email address. Assign permission levels by clicking on the “Read & Analyze” dropdown menu. Ticking all the checkboxes will give the user full admin privileges.
You can request the user be notified by email, click the Add button and you’re done!
Keep in mind that the email address used must be associated with a Google Account, so make sure you’ve checked with your consultant about the appropriate address to use. For example, Concord Web Solutions uses results [at] concord web solutions dot com for Google Analytics rather than any of the addresses we typically use for correspondence.
If you log in and see email addresses for users you don’t know, or perhaps for consultants who worked on your site long ago and no longer need access, it’s a good idea to delete them, using the delete link shown in the screenshot above. Any users listed who have full permissions retain the power to alter your data and even to delete your properties or profiles. Make sure you know who they are.
Managing your users through the Admin panel of your Google Analytics account is the safest, quickest way to get the help you need with your data while retaining full control.