Ken Duval has operated the North Shore’s most prominent roofing company from his hometown of Reading MA for more than 20 years. He reached out to Concord Web Solutions because his online marketing was not producing the results he’d hoped for and the work of previous consultants had been ineffective.
We started by cleaning up his online citations to improve local SEO. We then developed a content strategy to clarify the company’s unique attributes and highlight their roofing work throughout the North Shore. As our work progressed we were able to create a stronger message for potential customers by focusing on the company’s ability to install a new roof in one day, their low employee turnover, and high customer service ethic. In 2015 we brought on Citation Labs to help promote this message to a wider audience through some results-focused PR, which led to a cover story on Duval Roofing in the industry’s leading trade magazine, Roofing Contractor.
We redesigned the website to accent the new content and favorable publicity while providing a mobile responsive platform that gives the company a strong foundation for future growth. As a result of these changes organic search traffic in Fall 2015 was nearly 3 times higher than the previous year and online conversions had tripled as well.