InforMEDical Communications, Inc.

InforMEDical Oncology CME

Oncology CME

The site was redesigned to communicate to two audiences: physicians interested in continuing medical education and companies interested in supporting InforMEDical’s programs. Several content types were organized in a content management system by subject matter and online status, and were made editable by company staff.

Search engine visibility in a competitive niche was significantly improved through careful keyword usage and link building. Archiving expired CME activities increased traffic levels and encouraged repeat visitors.