Web Marketing Tips
Bounce Rates
Driving targeted traffic to your web site is one of the most important goals of web marketing. But what if you are getting lots of relevant traffic and not seeing much business from it? One place to look is the Bounce Rate.
Here is Google’s own definition of Bounce Rate: “the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors.”
In other words, if you are driving targeted traffic to your web site and you have a high bounce rate, the problem is not with your visitors but with your site.
What is the Secret to Web Site Success?
Analytics. Here’s why:
If you have analytics in place and review the data regularly to extract actionable insights, then several things are probably already happening.
How to Filter Your Own Visits from Google Analytics Data
You’ll get a more accurate picture of your web site’s “real” visitors if you filter your company’s own visits to your web site. This can easily be done If you have a static IP addres, an identifying web address that never changes when your computer connects to the internet. Usually, you’ll know if you have one because you requested one from your ISP (such as Verizon or Comcast), or your IT person got one for you when s/he set up your computer network.
Google Analytics: Weighing the Pros and Cons
For those of you who would skip to it anyway, here is
The bottom line: For many of my clients, the decision is not about which web analytics tool to use, but whether to use any tool at all. It is particularly because of these clients that I can say I love Google Analytics.
For those clients who understand the need for web analytics and who are actively trying to improve site performance, GA is a valuable tool that will allow them to focus their resources where they can have the most impact: on human intelligence and site changes.
