Web Marketing Tips

For those of you who would skip to it anyway, here is

The bottom line: For many of my clients, the decision is not about which web analytics tool to use, but whether to use any tool at all. It is particularly because of these clients that I can say I love Google Analytics.

For those clients who understand the need for web analytics and who are actively trying to improve site performance, GA is a valuable tool that will allow them to focus their resources where they can have the most impact: on human intelligence and site changes.

Read Full Article