We specialize in search engine optimization for service-oriented small business owners who wish to increase their online visibility to attract new customers.
Our search engine optimization services create
- higher search engine rankings
- more search engine rankings
- better search engine rankings
- improved business results from your website
We focus on providing long-term results for clients who wish to establish a strong and lasting presence on the web. Therefore, we stay away from “tricks” and short-term fixes that may cause long-term harm. We believe this is the most cost-effective approach to successful online marketing for small businesses.
5 Key Small Business SEO Components
Each of these five components is crucial to high rankings that will drive desired business results.
Choosing the right keyword phrases to target in your optimization efforts is both art and science. The most popular keyword phrases may not be the best at driving new business, and business results are always our highest priority. We analyze alternative keyword phrases, review competitors’ web sites, evaluate your web site copy, and review our choices with you to make sure they fit your primary business goals.
How you organize pages on your web site, how those pages link to each other and how your site is coded can have a strong influence on your search engine rankings. In particular, using keywords in your navigation can give your site a rankings boost—as long as the navigation is coded so that it is read by search engine spiders as text.
On-Page Optimization and Copyediting
After deciding which keyword phrases we will target on which pages of your site, we write title tags and meta description tags, review headlines and subheads, and edit the body text for the page. On-page optimization is a mix of coding practices and word usage—too much or too little can hurt you. We get it just right.
The quality and quantity of links pointing to your site will determine how well your site produces the results you seek. On-page optimization alone will not result in high rankings unless your web page has sufficient link popularity to beat the competition. We will assess your current link popularity, research quality link opportunities for you, and advise on an ongoing link building strategy.
Analytics provide the feedback loop that tells you what you are doing well and what needs improvement. We incorporate Measuring Website Success with Google Analytics into our SEO projects.
How We Work
We provide written recommendations that can be implemented by your web developer. Text changes can be made by you if the site uses a content management system. Our recommendations always take into account ease of implementation. SEO is not an all or nothing proposition, and we see part of our job as letting you know which changes will have the greatest impact so that you can make best use of your resources.
Most of our projects are billed on a flat-fee basis. Many SEO consultants charge a monthly fee with a minimum number of months per contract. This can be a beneficial arrangement for clients with larger budgets and more intensive web marketing needs, but we strongly believe there is great value in getting the fundamentals of SEO in place for small business websites and that this can be done successfully in the short term for a flat fee.