Web Marketing
In order for your web site to be successful, two things have to happen.
- you need to attract sufficient numbers of visitors to your site who are interested in your products and services
- you have to get your visitors to take the desired action on your site (for ecommerce, this can be making a purchase, for lead generation sites, it can be contacting you or signing up for your email newsletter)
We call the process of making all this work "web marketing," and its main components are listed at right under "Web Marketing Services." If your web site isn't performing well, chances are you need help with these.
Search engine optimization, link building, pay-per-click and other online (and offline) advertising will drive targeted traffic to your site - if done well.
Getting your visitors to convert once they are on your site takes persuasive site architecture, clear copywriting with compelling calls to action, and a level of usability that enhances trust and exploration.
Web analytics is the means by which we measure all this; and one of the beauties of web marketing is that it is measurable.