Web Analytics and Performance Reporting
Benefits:
- measures performance of your web marketing efforts
- analysis of data can illuminate areas that need improvements
- detects errors or sudden changes in search engine traffic
Web analytics provide the feedback loop to your web marketing efforts and let you know what's working and what's not. "Web Analytics" is the fancy term for the sophisticated software that grew from the "hit counters" of early internet days. It's such an important part of web marketing that we make provision for analytics in all of our projects.
The data can tell you which sites (including which search engines) send traffic to your web site, what keywords were used in the search engines to get to your site, how long visitors stayed on your site, and how many pages they visited, among many more data points.
One of the most useful applications of web analytics is measuring "conversions," which are desired actions that visitors take on your web site, such as making a purchase, signing up for an email newsletter, or sending an inquiry via a contact form. By looking at conversion data over time, you can better direct your resources to concentrate them in the best-performing sectors.
Reporting
Web Analytics will give you the data and the charts, but many clients need guidance when analyzing the information. We'll help you define key performance indicators that focus attention on the most important trends to watch. We can provide monthly or quarterly reports that give our assessment of your site's performance and actionable information that can be gleaned from the data.
