Pay-Per-Click (PPC) Advertising

Benefits:

drives targeted traffic to your web site very quickly
allows for testing of keyword phrases and offers
provides exposure on sites other than search engines

Google Adwords is the primary pay-per-click advertising vehicle for small businesses. Adwords places small text ads on the search results pages for your chosen keyword phrases. Google is continually expanding its Adwords offerings, which creates opportunities for better targeting for advertisers, while also increasing the complexity of managing a campaign. Many business owners have found that professional management significantly improves their ROI on pay-per-click.

For most small businesses, search engine optimization is a more cost-effective long term strategy for achieving good visibility for targeted keyword phrases, but PPC is an important and valuable tool in the search engine marketing arsenal. It is particularly useful in the following situations:

you are looking for immediate results
your web site is not search engine friendly and cannot be made so quickly
your web site is new and may not achieve high organic Google rankings for several months
you are not ranking well in the "free" listings for particular keyword phrases
you wish to test certain keywords and landing pages before investing in SEO