Search Engine Optimization (SEO)
We specialize in search engine optimization for professional service businesses who wish to increase their online visibility to attract new customers.
Our SEO Services Create:
- higher search engine rankings
- more search engine rankings
- better search engine rankings (using targeted keyword phrases)
We focus on providing long-term results for clients who wish to establish a strong and lasting presence on the web. Therefore, we stay away from "tricks" and short-term fixes that may cause long-term harm. We believe this is the most cost-effective approach to successful online marketing for small businesses.
There are five key components to a well optimized web site that will attract visitors who are interested in your products and services. Each of these is crucial to high rankings that will drive desired business results:
Keyword Research
Choosing the keyword phrases to target in your optimization efforts is both art and science. The most popular keyword phrases may not be the best at driving new business, and business results are always our number one priority. We analyze alternative keyword phrases, review competitors' web sites, evaluate your web site copy, and review our choices with you to make sure they fit your primary business goals.
Site Architecture
How you organize pages on your web site, how those pages link to each other and how your site is coded can have a strong influence on your search engine rankings. In particular, using keywords in your navigation can give your site a rankings boost—as long as the navigation is coded so that it is read by search engine spiders as text.
On-Page Optimization and Copyediting
After deciding which keyword phrases we will target on which pages of your site, we write title tags and meta description tags, review headlines and subheads, and edit the body text for the page. On-page optimization is a mix of coding practices and word usage—too much or too little can hurt you. We get it just right.
Link Building
The quality and quantity of links pointing to your site will determine how well your site produces the results you seek. On-page optimization alone will not result in high rankings unless your web page has sufficient link popularity to beat the competition. We will research quality link opportunities for you and advise on an ongoing link building strategy.
Web Analytics
Analytics provide the feedback loop that tells you what you are doing well and what needs improvement. We advise all clients to use Google Analytics, a free and very good analytics service, which we use to improve your web site's performance.
SEO Pricing
Our SEO plans start at $1,250. There are a number of variables that affect our pricing for SEO. First, of course, is the number of web site pages that need to be optimized--it will take more work to optimize a site of 30 pages than a site of 5 pages. We can make the on-page changes ourselves (in most cases), or we can give you a Word document detailing changes that can be made by your existing webmaster. We can give you link recommendations and have you contact sites and establish the links, or you can have us do this work for you. Your site's age, size, content level, and online niche will also determine the level of competition you face in achieving high rankings.
