Web Marketing Tips

Driving targeted traffic to your web site is one of the most important goals of web marketing. But what if you are getting lots of relevant traffic and not seeing much business from it? One place to look is the Bounce Rate.

Here is Google’s own definition of Bounce Rate: “the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors.”

In other words, if you are driving targeted traffic to your web site and you have a high bounce rate, the problem is not with your visitors but with your site.

Read Full Article