If there was a badge for the Most Important Factor in search engine optimization I would award it to the Title Tag. Even though good title tags alone won’t ensure high Google rankings, they can take your site a long way on their own. And without good title tags, all your other SEO work will come to very little.

Another reason they get my vote as the Most Important Factor is that they are relatively quick and easy to optimize. If you know your targeted keyword phrases and can edit your title tags (most content management systems will let you), then it just takes a few minutes to edit them. Once Google has spidered your site and picked up the change, you can check your rankings and/or your Landing Page report in Google Analytics to see what effect the change has had. Tweak, and tweak again, is what I say.
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“The beginning of wisdom is the definition of terms” – Socrates

Search engine optimization (SEO) is a way to improve rankings in the major search engines for targeted keyword phrases. Since search is the primary source of traffic for most websites, search engine optimization is very important. Three basic practices form the heart of SEO:

• Keyword Research
• On Page and Technical Optimization
• Link Building / Content Promotion

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Anchor text is the linked text that you click on to visit another page.

In the example below, “click here” is the anchor text.

In the source code it would look like this:

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