WordPress’ overwhelming popularity as a content management system is one of the reasons I use and recommend it as a platform for new sites or site redevelopment. Having that large a user base means it’s that much easier to find developers and to hire consultants or employees who already know the ends and outs of the software.
But when I see the statistics, such as those presented in WPEngine’s new infographic below, I’m impressed all over again with how dominant WordPress has become. Dominance doesn’t necessarily mean it’s the “best” CMS, but for small businesses it remains a solid, relatively safe choice that’s likely to hold up over several years.
I don’t make hosting recommendations lightly. I’ve been using WPEngine myself for over two years which is about as much time as it takes to convince me they can consistently deliver a high level of service.
Web hosting is a mission-critical service and hosting relationships usually last years. Ideally it’s a service you set up and forget about, but all too often that’s not what happens. Your site goes down, or slows to a crawl. Maybe you get hacked. You try to contact your hosting company for help and you either can’t get through to a person, or you speak to someone who is reading from a script and who knows less about hosting than you do, or you have to wait hours or days for any meaningful response. Meanwhile, your business is on hold. None of those experiences is likely to occur if WPEngine is hosting your site.
Here are the main reasons I advise small business clients use WPEngine for hosting their WordPress sites.
In this era of content marketing, the titles that you give to your blog posts or online articles do most of the heavy lifting. A keyword rich title can boost your rankings and search traffic. A catchy title will get more social shares. A captivating title will entice more people to click through to your website and maybe even read what you spent all that time researching and writing.
It’s intimidating, isn’t it? Trying to fit all that importance into 70 characters. And yes, not only does the title have to be good, it has to be short: brevity is the soul of a good online title.
WordPress.com is the hosted version of the WordPress. That means you can go to WordPress.com, sign up for a free account, pick a theme, start writing, and create a live website/blog in minutes – for free. Sounds great right? Well, it is! Especially if you want to start a personal blog or have some informal ideas you want to kick around. But if you want to use WordPress to power a site or blog for any professional purposes, you are far better off heading over to WordPress.org.